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Core and Value-added Service of Starbucks and Louisa Coffee
By Yiler Huang
Case Study of Two Service Industry Competitors
By Yiler Huang
Atmosphere in Louisa or Starbucks?
Ingram: Starbucks because Louisa is too loud, and the waiter
Steve: Starbucks because Louisa smells like toilet
Zoey: Starbucks because people there are mostly working
Yuna: Starbucks because it’s quieter, Louisa feels like a market. Starbucks also has better seats.
Dr Lee: Louisa because you can do anything in Louisa. Louisa is an open and creative environment
Which one is cleaner?
Ingram: Starbucks
Steve: Starbucks, Louisa smells like Louisa
Zoey: Starbucks, they spray alchohal on tablesi
Yuna: Starbucks, the floor in Starbucks is cleaner, and people in Starbucks clean floor
Dr Lee: Starbucks because Starbucks bathroom looks like hotel
Which one has better music
Ingram: He doesn’t listen to the music
Steve: He doesn’t listen to the music
Zoey: She doesn’t notice the music
Yuna: She doesn’t listen to the music
Dr Lee: Starbucks because some Louisas don’t have music and it is too loud to hear the music.
Students like Starbucks
Dr Lee likes Louisa because he can take his dog inside
https://www.britannica.com/topic/Starbucks
https://prezi.com/zeh476olxyt0/blueprinting-having-a-cup-of-coffee-at-starbucks/
https://english.cw.com.tw/article/article.action?id=1903
https://en.louisacoffee.co/about
- Core service
- Say hi to you
- get your money and make what you ordered
- Make the drink
- Give you the drink
- VAS
- Membership
- Online ordering app
- provide a quiet place to work in
- Get you a image of you being rich
- Give you a place to go to toilet