Field Research of Three Similar Service Products 三種相似服務產品的研究
After learning about the basic building blocks of the service experience, the students observed, collected data, and compared the quality of the product experience of three similar service providers. This helped the students better understand which factors are of greater or lesser importance in customer perceptions in certain contexts.
在學習了服務體驗的構成要素後，學生們選擇了三個類似商家，對其服務品質進行觀察、資料收集與比較。這樣的任務有助於學生了解哪些要素會影響客戶的觀點。
Observations and Data Collection of Three Similar Service Processes 服務流程的觀察與資料收集
Each student was tasked with observing, measuring, and recording data of a different parameter regarding the service product. This data was later compiled and used in assessments and judgments regarding the perceived quality of service provided by each establishment. The data was organized into table format to provide ease of viewing and comparison.
每位學生的任務就是觀察、測量和記錄同商家在服務上的不同面向，然後將這些資料進行整理後，用來評估及判斷各個商家的服務品質。數據會以表格方式呈現，以便查看和比較。
Data Collection of Three Service Processes 三個服務流程的資料收集
Comparison Infographics of Three Similar Service Providers 比較三個服務流程的資訊圖表
The students created simple infographics to show data and information, making comparisons and judgments with regards to items that each establishment performed better or worse in.
為比較每個商家在服務上的優圈點，學生們製作了簡單的資訊圖表來呈現數據和信息。
Comparison Infographics 資訊圖表
Short Comparison of Quality of Service from Three Similar Service Providers 討論比較三種相似服務產品的品質
After personally experiencing the service of three similar establishments and making observations by focusing on specific items of the service product, the students briefly discussed their verdict on perceptions of quality of service provided.
在親自體驗三個相似店家的服務後，學生根據他們對店家服務的觀察進行討論。