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Field Research of Three Similar Service Products
After learning about the basic building blocks of the service experience, the students observed, collected data, and compared the quality of the product experience of three similar service providers. This helped the students better understand which factors are of greater or lesser importance in customer perceptions in certain contexts.
在學習了服務體驗的基本組成元素後，學生們觀察了、收集了資料並比較了三個有高度替代性質的服務提供商的服務體驗質量。這個體驗和比較分析幫助了學生更好地理解特定情況下哪些因素對客戶的看法更重要或比較不被重視。
Observations and Data Collection of Three Similar Service Processes
Each student was tasked with observing, measuring, and recording data of a different parameter regarding the service product. This data was later compiled and used in assessments and judgments regarding the perceived quality of service provided by each establishment. The data was organized into table format to provide ease of viewing and comparison.
每個學生被賦予的一個任務是觀察、測量和記錄有關服務產品的不同細節項目資料。這些資料後來被彙編並用於評估和判斷每個機構所提供服務的感知品質。數據被編成表格格式，以便於查看和比較。
(observations and data collection for comparison of similar service processes 3)
Comparison Infographics of Three Similar Service Providers
The students created simple infographics to show data and information, making comparisons and judgments with regards to items that each establishment performed better or worse in.
學生們製作了簡單的信息圖表來展示數據和信息，對每個機構表現較好或較差的項目進行比較和判斷。
(completing, simplifying, designing table for service provider comparison)
Short Comparison of Quality of Service from Three Similar Service Providers
After personally experiencing the service of three similar establishments and making observations by focusing on specific items of the service product, the students briefly discussed their verdict on perceptions of quality of service provided.
在親自體驗了三個高度替代性服務機構的服務並通過關注服務產品的特定項目進行觀察後，學生們簡要討論了他們對三家所提供的服務品質的看法。
(short discussion regarding service of 3 noodle restaurants)