Case Study of Two Service Industry Competitors

After previous learning and experiences regarding service and the quality of a service process, the students conducted a more in-depth case study regarding two service industry competitors.

The students each chose two service industry competitors as subjects of their case study. The initial step was to identify the core and value-added parts of each establishment's service to ensure that the comparison study would be a valid one amongst two products that are true substitute services.

每位學生選擇了兩個服務行業的競爭對手作為他們案例研究對象。第一步是確定每個單位的核心和增值服務項目，以確保比較研究對象是在兩個​​真正替代性服務產品中進行而是有效的。

(core and value added service of two competitors)

• Steve Wang
• Zoey Lin
• Yiler Huang
• Yuna Wu
• Ingram Chung