Learning Process: Client Research / 客戶研究

The first step in performing due diligence and an attempt to form a rudimentary customer persona.

瞭解客戶的第一步為詳盡調查，並建立初版的人物誌。

After a first video meeting with our client group, the students discussed prior misconceptions they had about the client population, and adjustments to beliefs held regarding client preferences and needs.

在經過了第一次的線上會談後，學生舉出原本對客戶的誤解之處以及該如何做出調整。

An exercise in performing client research, this time with the sample client group of the students' own parents.

以父母做為客戶調查的練習對象。

Sharing some findings in research of parents' childhoods, discussion of the factors which shape people's values and desires.

分享調查父母童年後的發現。探討人的價值觀和的喜好背後的形成原因。