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Experiment Design

Equipped with new ideas and some new knowledge regarding the sensory and perception process, the students practiced planning, designing, and conducting experiments. The goals were to further explore and see if they could influence or affect people’s perception, and later if they could influence or change how people behaved. At the same time, the students practiced the process involved in experiment design, including identifying a question, literature review, formulation of a hypothesis, setting variables and subject groups, planning the experiment procedures, and of course later the academic research reporting steps of data collection, analysis, discussion, and conclusion.

Controlling perception is at least half the work of influencing behavior. The students tested changing simple sensory input variables to see what the effect on perception might be, and attempted to extrapolate useful techniques and strategies that could possibly be utilized for design in other areas.

Sometimes, a simple model, prompt, or psychological nudge is all that is needed for us to cause someone to change their behavior in a certain way. Based on what they learned about the sensory and perception process, the students attempted to create situations and stimuli that would cause people to perform a certain action.

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  • Last modified: 2023/06/02 23:09
  • by yu.lee