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Needs and Wants

One of the first and most obvious things we learned was that people will naturally (and often automatically) place their attention and sensory processing power on items that they themselves feel are related to their “needs”. However, what we consciously state to be our main concerns, interests, and needs often do not match what we subconsciously crave. The students studied and reflected on the meaning behind Maslow’s hierarchy, contemplated their own wants and wishes, designed and conducted research regarding people’s self-reported feelings of the difference between needs and luxuries, conducted an in depth case study regarding perceptions of needs, and attempted to analyze their own behavior in this respect by studying their own spending habits.

The students think about their some of their own wishes and think about the reasoning behind these wishes. The goal was to begin thinking more logically about the different between needs and wants.

The students reflect on and discuss the results of field research regarding people's attitudes and beliefs about needs and wants. The goal was to analyze if there are clear differences in responses from subject groups depending on life stage and gender.

After performing quantitative research regarding needs and wants, the students designed a more in-depth research to collect more detailed information regarding needs and wants.

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