Differences

This shows you the differences between two versions of the page.

--- steve-wang-psychological-guides [2023/06/07 19:30] – steve.wang
+++ steve-wang-psychological-guides [2023/06/07 23:08] (current) – renick
@@ Line 1: / Line 1: @@
 ====== Fundamental Psychological Guides to Retail and Spatial ======
-By: [[steve-wang|Steve Wang]]
+By [[steve-wang|Steve Wang]]
+  - Provide free water at the checkout point to address physiological needs and create a comfortable environment.
+  - Incorporate seating areas throughout the store to promote a sense of belonging and enhance customer comfort.
+  - Mix colors of products to make them stand out individually, capturing customers' attention and increasing product visibility.
+  - Organize the store into logical sections to facilitate easy navigation for customers based on the perception process.
+  - Create distinct smells for different sections of the store to evoke positive associations and enhance customer perception.
+  - Play quick and intense music, especially of a scary or high  -pitched nature, to attract customers' attention to specific areas or promotions.
+  - Utilize linguistic techniques like metaphors and puns in advertisements to add interest and humor, creating positive associations with products.
+  - Incorporate open and easy  -to  -navigate store layouts inspired by Costco and Ikea to help customers find what they need quickly and efficiently.
+  - Provide a large parking lot based on observing traffic patterns to promote safety and discourage illegal parking.
+  - Focus on marketing products related to improving and enhancing customers' homes based on needs and wants research.
+  - Aim to facilitate quick customer exits as a goal by considering these guidelines and influences.
-* Provide free water at the checkout point to address physiological needs and create a comfortable environment.
-* Incorporate seating areas throughout the store to promote a sense of belonging and enhance customer comfort.
-* Mix colors of products to make them stand out individually, capturing customers' attention and increasing product visibility.
-* Organize the store into logical sections to facilitate easy navigation for customers based on the perception process.
-* Create distinct smells for different sections of the store to evoke positive associations and enhance customer perception.
-* Play quick and intense music, especially of a scary or high-pitched nature, to attract customers' attention to specific areas or promotions.
-* Utilize linguistic techniques like metaphors and puns in advertisements to add interest and humor, creating positive associations with products.
-* Incorporate open and easy-to-navigate store layouts inspired by Costco and Ikea to help customers find what they need quickly and efficiently.
-* Provide a large parking lot based on observing traffic patterns to promote safety and discourage illegal parking.
-* Focus on marketing products related to improving and enhancing customers' homes based on needs and wants research.
-* Aim to facilitate quick customer exits as a goal by considering these guidelines and influences.