Fundamental Psychological Guides to Retail and Spatial

By: Steve Wang

* Provide free water at the checkout point to address physiological needs and create a comfortable environment. * Incorporate seating areas throughout the store to promote a sense of belonging and enhance customer comfort. * Mix colors of products to make them stand out individually, capturing customers' attention and increasing product visibility. * Organize the store into logical sections to facilitate easy navigation for customers based on the perception process. * Create distinct smells for different sections of the store to evoke positive associations and enhance customer perception. * Play quick and intense music, especially of a scary or high-pitched nature, to attract customers' attention to specific areas or promotions. * Utilize linguistic techniques like metaphors and puns in advertisements to add interest and humor, creating positive associations with products. * Incorporate open and easy-to-navigate store layouts inspired by Costco and Ikea to help customers find what they need quickly and efficiently. * Provide a large parking lot based on observing traffic patterns to promote safety and discourage illegal parking. * Focus on marketing products related to improving and enhancing customers' homes based on needs and wants research. * Aim to facilitate quick customer exits as a goal by considering these guidelines and influences.