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--- steve-wang-psychological-guides [2023/06/01 18:39] – created steve.wang
+++ steve-wang-psychological-guides [2023/06/07 23:08] (current) – renick
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 ====== Fundamental Psychological Guides to Retail and Spatial ======
-By: [[steve-wang|Steve Wang]]
+By [[steve-wang|Steve Wang]]
- - Maslow's Hierarchy x2:
+  - Provide free water at the checkout point to address physiological needs and create a comfortable environment.
-    - Have free water at the check out point because it is part of physiological needs and it will make people more comfortable. When people feel more comfortable they might come and spend more money.
+  - Incorporate seating areas throughout the store to promote a sense of belonging and enhance customer comfort.
-    - Chair and seats because if people have seats, they will feel like the belong there.
+  - Mix colors of products to make them stand out individually, capturing customers' attention and increasing product visibility.
-  - Sensory input learning:
+  - Organize the store into logical sections to facilitate easy navigation for customers based on the perception process.
-    - Mix the colors of the products up so that products stand out from each other. This will cause people to pay attention to the products when they are not blended together.
+  - Create distinct smells for different sections of the store to evoke positive associations and enhance customer perception.
-  - Perception process learning:
+  - Play quick and intense music, especially of a scary or high  -pitched nature, to attract customers' attention to specific areas or promotions.
-    - Organize things into obvious and logical sections so people can easily find things.
+  - Utilize linguistic techniques like metaphors and puns in advertisements to add interest and humor, creating positive associations with products.
-  - Influence perception experiment
+  - Incorporate open and easy  -to  -navigate store layouts inspired by Costco and Ikea to help customers find what they need quickly and efficiently.
-    - Make each part of the store smell different. Make electronic parts smell like new plastic. People might think of new when they smell new plastic. Make the cleaning products part smell like flowers. So, that people will get a positive feeling about a section. If the cleaning products smell like flowers, people will think about clean.
+  - Provide a large parking lot based on observing traffic patterns to promote safety and discourage illegal parking.
-  - Behavior research (classmates too):
+  - Focus on marketing products related to improving and enhancing customers' homes based on needs and wants research.
-    - Play scary, high pitched music quick and intense music so people will pay attention to the things I want them to because 40% of people react to music according to Zoey.
+  - Aim to facilitate quick customer exits as a goal by considering these guidelines and influences.
-  - Linguistic techniques:
-    - Use metaphors and puns to make the ads interesting. If people watch the ads and laugh, they might associate the product with laughter and happiness.
-  - Useful idea from Costco, Ikea:
-    - Make the whole place open and easy to navigate like Costco so that they will find things they want quickly and leave quickly
-  - Traffic observations:
-    - Have a large parking lot so people will not park illegally blocking areas because people like to be safe according to Maslow's hierarchy.
-  - Needs and wants research:
-    - People think having a home is a need. We could sell more things related towards their home. Or market things from a improving home angle.
-==== Goal =====
-Make people leave as quickly as possible.