Fundamental Psychological Guides to Retail and Spatial

By: Steve Wang

- Maslow's Hierarchy x2:

1. Have free water at the check out point because it is part of physiological needs and it will make people more comfortable. When people feel more comfortable they might come and spend more money.
2. Chair and seats because if people have seats, they will feel like the belong there.
3. Sensory input learning:
4. Mix the colors of the products up so that products stand out from each other. This will cause people to pay attention to the products when they are not blended together.
5. Perception process learning:
6. Organize things into obvious and logical sections so people can easily find things.
7. Influence perception experiment
8. Make each part of the store smell different. Make electronic parts smell like new plastic. People might think of new when they smell new plastic. Make the cleaning products part smell like flowers. So, that people will get a positive feeling about a section. If the cleaning products smell like flowers, people will think about clean.
9. Behavior research (classmates too):
10. Play scary, high pitched music quick and intense music so people will pay attention to the things I want them to because 40% of people react to music according to Zoey.
11. Linguistic techniques:
12. Use metaphors and puns to make the ads interesting. If people watch the ads and laugh, they might associate the product with laughter and happiness.
13. Useful idea from Costco, Ikea:
14. Make the whole place open and easy to navigate like Costco so that they will find things they want quickly and leave quickly
15. Traffic observations:
16. Have a large parking lot so people will not park illegally blocking areas because people like to be safe according to Maslow's hierarchy.
17. Needs and wants research:
18. People think having a home is a need. We could sell more things related towards their home. Or market things from a improving home angle.

Make people leave as quickly as possible.