Putting Together a Visual Message

Made by: Zoey

The planning of two live-action poster

• Esteem
  • My target audience is rich people, and the message will focus on the esteem needed level in Maslow's hierarchy because rich people want to let people know that they are rich.

• You are rich, you need to be richer

• If you use the fruit, you can get richer

• Yellow(gold):
  • When people think about expensive stuff most people will easily connect to shiny stuff or golden so I use gold.
• Black:
  • Black is the color that will make people feel powerful and high-class, most of high-class product is expensive and powerful making people think strong and chaebol(財閥)
• Green:
  • The money that everyone knows is US dollars(I think), also the bigger dollar in America is 100, and the color of 100 dollars is green so I want to use green.

• LV bag
  • Luxury bags are often connected with wealth(財富) and higher social status(社會地位) so most girls will use luxury bags to show that they are rich.
• Watch
  • Most rich people will buy luxury watches to prove their wealth and it also buys luxury watches have collection value and investment value.
• Suit
  • When some people wear suits it will look formal(正式) and airy and have a higher status.

• I think Yuna can help me if she wants, I think she is a good choice because she is the only girl in our class, and I want a girl to wear the suit to will look more airy.

• The model will be holding an LV bag with bananas and apples inside and have a watch in her hand.
• The model will be wearing a suit and eating a banana.

• Use all of the props to make the model look rich
  • LV bag
  • Watch
  • Suit
  • Ring