Putting Together a Visual Message

Made by: Zoey

1. The level of Maslow's hierarchy of needs the message is focusing
   • Esteem
     • My target audience is rich people, and the message will focus on the esteem needed level in Maslow's hierarchy because rich people want to let people know that they are rich.
2. The main “truth” that I want my audience to hold
   • You are rich, you need to be richer
3. The main message that I want my audience to get from my message
   • If you use the fruit, you can get richer
4. The colors used for visual messages
   • Yellow(gold):
     • When people think about expensive stuff most people will easily connect to shiny stuff or golden so I use gold.
   • Black:
     • Black is the color that will make people feel powerful and high-class, most of high-class product is expensive and powerful making people think strong and chaebol(財閥)
   • Green:
     • The money that everyone knows is US dollars(I think), also the bigger dollar in America is 100, and the color of 100 dollars is green so I want to use green.
5. The supporting props
   • LV bag
     • Luxury bags are often connected with wealth(財富) and higher social status(社會地位) so most girls will use luxury bags to show that they are rich.
   • Watch
     • Most rich people will buy luxury watches to prove their wealth and it also buys luxury watches have collection value and investment value.
   • Suit
     • When some people wear suits it will look formal(正式) and airy and have a higher status.
6. The model choice
   • I think Yuna can help me if she wants, I think she is a good choice because she is the only girl in our class, and I want a girl to wear the suit to will look more airy.
7. What will the model be doing in the shoot
   • The model will be holding an LV bag with bananas and apples inside and have a watch in her hand.
   • The model will be wearing a suit and eating a banana.
8. Other props
   • Use all of the props to make the model look rich
     • LV bag
     • Watch
     • Suit
     • Ring