Putting Together a Visual Message

Made by: Zoey

1. What level of Maslow's hierarchy will your message focus on and why is this kind of need so important for your audience?
   • Esteem
     • My target audience is rich people, and the message will focus on the esteem needed level in Maslow's hierarchy because rich people want to let people know that they are rich.
2. Choose a main “truth” that you want your audience to hold (“You don’t have it but you should”)
   • You are rich, you need to be richer
3. What is the main message that you want the audience to get from your message (“If you use this product, you can…”)
   • If you use the fruit, you can get richer
4. What are the main colors you want (probably 3) to use in your visual message and why? What is the effect and emotion you want the audience to get?
   • Yellow(gold):
     • When people think about expensive stuff most people will easily connect to shiny stuff or golden so I use gold.
   • Black:
     • Black is the color that will make people feel powerful and high-class, most of high-class product is expensive and powerful making people think strong and chaebol(財閥)
   • Green:
     • The money that everyone knows is US dollars(I think), also the bigger dollar in America is 100, and the color of 100 dollars is green so I want to use green.
5. What are the supporting props (3 or more) you will include in your shoot, and what are the reasons for using each of these props?
   • LV bag
     • Luxury bags are often connected with wealth(財富) and higher social status(社會地位) so most girls will use luxury bags to show that they are rich.
   • Watch
     • Most rich people will buy luxury watches to prove their wealth and it also buys luxury watches have collection value and investment value.
   • Suit
     • When some people wear suits it will look formal(正式) and airy and have a higher status.
6. Who have you chosen to be the subject that will be displaying the use of your product and why?
   • I think Yuna can help me if she wants, I think she is a good choice because she is the only girl in our class, and I want a girl to wear the suit to will look more airy.
7. What will the model be doing in the shoot and why?
   • The model will be holding an LV bag with bananas and apples inside and have a watch in her hand.
   • The model will be wearing a suit and eating a banana.
8. What props(will you include in your shoot with the model, and what are the reasons for those props?)
   • Use all of the props to make the model look rich
     • LV bag
     • Watch
     • Suit
     • Ring