Putting Together a Visual Message

Made by: Zoey

1. What level of Maslow's hierarchy will your message focus on and why is this kind of need so important for your audience?
   • Esteem
     • My target audience is rich people, and the message will focus on the esteem needed level in Maslow's hierarchy because rich people want to let people know that they are rich.
2. Choose a main “truth” that you want your audience to hold (“You don’t have it but you should”)
3. What is the main message that you want the audience to get from your message (“If you use this product, you can…”)
4. What are the main colors you want (probably 3) to use in your visual message and why? What is the effect and emotion you want the audience to get?
5. What are the supporting props (3 or more) you will include in your shoot, and what are the reasons for using each of these props?
6. Who have you chosen to be the subject that will be displaying the use of your product and why?
7. What will the model be doing in the shoot and why?
8. What props(will you include in your shoot with the model, and what are the reasons for those props?)