Spatial Design at Donki

Made by: Zoey

1. Spatial design is clearly different from most other stores, or from what we observed at Costco and Ikea. What effect might this have on influencing people to buy more?
   1. For the Donki spatial design, they put all of their product together and give the customer a lot of different choices, so it will let people feel like a treasure hunt game and encourage customers to browse and discover new products, which make people feel they can not miss any product so they buy more and more stuff. this point is very different from Costco and Ikea.
   2. In Costco and Ikea both two have large product displays, which let shoppers see the product, but Donki does not show any of the products, the only show of the product is the in-store commercial video.

1. Examples of sensory input.
   1. Inside the Donki it uses a lot of Japanese elements. The background music and the in-store commercial are all Japanese, and the ceiling has a lot of sakura(Japanese elements), So most Taiwanese shoppers will organize Japanese products as good products when they hear and see a lot of Japanese elements, which makes shoppers buy more products.
   2. From many places in Donki, you can easily see the mascot(penguin), it keeps appearing in customers to increase their impression, you can see that everywhere, like the floor, wall, or price tag, and then at the end of the shop, you can see a lot of mascot’s product. That makes people want to buy.

1. Things with the spatial design that make you confused.
   1. In Donki it sells a lot of products like snacks, frozen food, cosmetics, electronics, clothing…etc. Donki put the product too randomly so it is a little overcrowding, which makes people hard to find what they're looking for. For Donki the cumbersome layout can effectively attract shoppers but it can also be confusing for some other shoppers.
   2. Inside Donki it has in-store commercial videos for most of the products, for each commercial they turned the voices very loud, commercials are all put together and the background music is loud too. which makes the shoppers feel irritable and noisy.