Different Individual Needs and Attention Placement

Made by: Zoey

In today’s class, we learn about different Individual needs and attention placement, before the class started teacher told us a story about different Individual needs and attention placement. The story is one day you and your husband/wife are at the bank with all the money that you have when you want to put your money inside the bank, Suddenly someone broke into the bank to rob. The robber told everyone to stop moving. What are you going to do next? My answer is I will jump out of the window, and the reason is money can make again but life can not. In this situation, I more worry about the bottom level of need, which is Physiological needs(Maslow's hierarchy of needs). The first thought I have is “ways to get out right away” because I want to save myself and to keep my life. In this situation, my attention placement will be mostly on the door or the windows because I do not want to die.

In real life when the company or shop wants to sell you stuff. The first thing that they should do is to know which level of the Maslow's hierarchy needs their target customers to care about so that they can easy to get their attention, also when the company is advertising, it is easier to design the message to better communicate and grasp the needs of customers.