Fundamental Psychological Guides to Retail and Spatial

By: Steve Wang

1. Provide free water at the checkout point to address physiological needs and create a comfortable environment.
2. Incorporate seating areas throughout the store to promote a sense of belonging and enhance customer comfort.
3. Mix colors of products to make them stand out individually, capturing customers' attention and increasing product visibility.
4. Organize the store into logical sections to facilitate easy navigation for customers based on the perception process.
5. Create distinct smells for different sections of the store to evoke positive associations and enhance customer perception.
6. Play quick and intense music, especially of a scary or high -pitched nature, to attract customers' attention to specific areas or promotions.
7. Utilize linguistic techniques like metaphors and puns in advertisements to add interest and humor, creating positive associations with products.
8. Incorporate open and easy -to -navigate store layouts inspired by Costco and Ikea to help customers find what they need quickly and efficiently.
9. Provide a large parking lot based on observing traffic patterns to promote safety and discourage illegal parking.
10. Focus on marketing products related to improving and enhancing customers' homes based on needs and wants research.
11. Aim to facilitate quick customer exits as a goal by considering these guidelines and influences.