Fundamental Psychological Guides to Retail and Spatial

By: Steve Wang

In designing the supermarket, several guidelines and influences were derived from the semester's learning. To address Maslow's Hierarchy, providing free water at the checkout point aligns with physiological needs and creates a comfortable environment, potentially encouraging customers to stay longer and spend more. Incorporating seating areas throughout the store promotes a sense of belonging and enhances customer comfort. Drawing from sensory input learning, mixing the colors of products to make them stand out individually helps capture customers' attention and increases product visibility. Organizing the store into logical sections facilitates easy navigation for customers based on perception process learning. Implementing an influence perception experiment involves creating distinct smells for different sections, such as new plastic scents for electronics and floral fragrances for cleaning products, to evoke positive associations and enhance customer perception. Based on behavior research, playing quick and intense music, particularly of a scary or high-pitched nature, can attract customers' attention to specific areas or promotions. Utilizing linguistic techniques like metaphors and puns in advertisements adds interest and humor, potentially creating positive associations with the products. Incorporating open and easy-to-navigate store layouts, inspired by Costco and Ikea, enables customers to find what they need quickly and efficiently. Observing traffic patterns suggests providing a large parking lot to promote safety and discourage illegal parking. Lastly, focusing on customers' needs and wants research reveals the importance of marketing products related to improving and enhancing their homes. By considering these guidelines and influences, the goal of facilitating quick customer exits can be achieved.