Photography and Visual Messaging

Behavior is often a reaction to the perceived reality of each individual. Perceptions of reality can be swayed and influenced by messaging, of which visual messaging is an important part, particularly in the realm of advertisements. The students combined their newly practiced skills of photography and lighting, along with new knowledge about needs and the perception process, to construct a message that would resonate with a certain target audience. The resulting work is examples of visual messaging that might be seen in each of their supermarkets, hopefully resulting in the behavior of consuming more fruit.

• Steve Wang
• Zoey Lin
• Yiler Huang
• Yuna Wu