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What is “real”, what is “reality”? How can we be sure that we see the world as it really is, and afterwards are making decisions and conducting actions based on logical thinking and reliable facts? The main topic of this period deals with reality, light, perception, and shaping behavior through shaping perception. How can the process by which people receive and process information be utilized for greater influence in our messaging and design?
何謂「真」,何謂「現實」? 我們如何確定所見所聞是世界真實的樣貌? 我們做出的決定及行為是根據邏輯思考和可取的事實嗎?本學期學生研究的主題話包含光、知覺以及現實,並通過塑造感知來塑造行為。該如何利用人們接收和處理資訊的過程,讓各類設計所傳遞的訊息能夠更具影響力?
On the other side, this semester explores how we observe, analyze, and study phenomena around us. What is easily seen or hidden? What can we learn from careful observation, documentation, comparison, and analysis? How does light emphasize or hide information from our eyes and other senses? How can data be studied to show us order in seeming chaos?
本學期學生也深入探索人是如何觀察、分析及研究周遭的現象。哪些事物更容易被發現或忽略?從仔細觀察、記錄、資料比較和分析的過程中能夠學到什麼?光是如何增強或隱藏我們眼睛和其他感官收到的信息?如何透過研究數據,然後在看似混亂的情況中發現規律?
Light 光
Light makes apparent what our most often relied upon sense can observe. The absence of light hides what might otherwise be obvious. In addition to observable light, light which is beyond the scope of normal human vision also affects and is utilized by us on a daily basis.
「光」是我們最常依賴的感官可以觀察到事物的原因。缺少了光則原本清楚可見的事物也將被隱藏起來。除了人類可視範圍的光之外,也有許多其他種類的光(電磁波)影響著人們的日常生活,同時也被拿來利用。
During this period, we paid special attention to some examples of how light can be used to communicate and express messages (photography and visual messaging) and how it affects us directly on the physical level (UV radiation and ways to reduce harmful UV light). Through the use of light, we created art, visual messages, and conducted various scientific experiments.
學生在本學期學習了光在交流和傳遞訊息(攝影和視覺訊息)上的應用,以及光能如何在物理層面直接影響我們的身體(紫外線輻射和減少有害紫外線的方法)。通過使用光,我們創造了藝術、視覺訊息,並進行了各種科學實驗。
Perception 感知
The process of perception starts with sensory input. The class learned about our five main senses, and other senses that that science has identified. We learned about how sensory input might be ignored or misreceived based on different factors.
知覺過程始於感官接收到外界刺激。學生學習了人主要的五種感官,以及科學上已被證實的其它感官,同時也發現感官可能基於某些因素,而被誤導或忽略一些信息。
After learning about our senses, we explored the other steps of the perception process. What causes us to pay attention to certain things? How do we decide that certain pieces of information input belong and fit together to form a whole? When certain information has been grouped as one, how do we decide what it actually means? What experiences or memories might we be drawing on as the framework for how we interpret the information we receive?
在瞭解感官後,學生探索了知覺過程中的其他步驟。是什麼導致感官會特別注意某些事物?如何能確認所接收到的信息無法再相互結合成為一組更完整的信息?當某些信息被歸類在一起時,如何能確定所接收到的信息是正確的 ?我們可以藉由哪些經驗和回憶來作為框架解釋所收到的信息?
Reality 現實
We often define “reality” to refer to the state of existence or the world as it is, independent of subjective perception or interpretation. At the same time, we can’t help but wonder if reality can exist outside of observation and experience of an observer. This philosophical question will likely not be answered in the near future, but one thing is for sure: what one person calls “reality” may seem like a delusion to some others. It is clear that regardless of if there is a reality outside of our perception, the “realities” that each of us live in inside our own heads seem to clearly have variation.
人們經常將「現實」定義為客觀存在的所有實際事物或世界本來的面目,然而也不禁會去想像現實是否可以存在於觀察者的觀察和經驗之外。這個哲學問題在近期內應該不會有答案,但有一點是肯定的:一個人所說的「現實」,在他人眼裡可能看起來像是錯覺。無論我們感知之外是否存在另一個現實,每個人腦海中的「現實」生活似乎也存在著差異。
This means that through effective and strategic design and communication, we can hope to be able to more or less help shape and influence the reality of others, and thus to influence their decisions and behavior. The culmination projects this semester involved utilizing all we learned about light, photography, needs and wants, the sensory and perception process, spatial and retail design, shaping behavior, and image editing to create messaging, designs, and art to influence others and bring beauty and interest to the world.
通過有效、策略性地設計和溝通,我們希望能夠或多或少地去幫助塑造和正面影響他人的現實,進而影響他們的決定和行為。學生在本學期的專案中,利用所學到關於光、攝影、需求和慾望、感官和知覺過程、空間和零售設計、行為塑造以及圖像編輯等所有相關知識,來傳遞信息、設計和創作藝術,藉此打開人們的眼界,為他們的世界增添美的事物並帶來新的興趣。