Visually Communicating a Message 視覺訊息

In tandem with learning about light and photography, the students considered the psychological and emotional effect that light, colors, and other visual cues might bring to a viewer. Afterwards, the students utilized some of this new knowledge, in addition to their learning about psychological needs, and attempted to create effective visual messages.

The students experimented with using different kinds of lighting, changing the position, strength, angle, hardness, and color. Looking at the results, the students contemplated the different psychological effects and feelings that different kinds of lighting bring. Considering the mood conveyed in each visual image, the students imagined and wrote short stories introducing each.

• Steve Wang
• Zoey Lin
• Yiler Huang
• Yuna Wu

As part of their supermarket design project, the students also designed and created visual messaging for sample advertisements that might appear in the consumption space. This required them to not only image what might be aesthetically pleasing to look at, but more importantly to think about how each component of the design could effectively communicate with and influence the target audience. Each student chose a target group, contemplated the main level(s) of the needs hierarchy that they may be engaged with, and imagined how to best paint a mental picture (through visual messaging) for this group to influence and sway their behavior. The targeted behavior for this task was to push consumers to want and buy more fruit. The students planned and set guidelines for themselves in this design process according to what they newly learned, later enacting these design principles for the final product.

• Steve Wang
• Zoey Lin
• Yiler Huang
• Yuna Wu

Some preliminary sketches showing how the self-set design principles could be followed. These prototypes were a good conceptual step towards the final photo shoot that the students later performed.

• Steve Wang
• Zoey Lin
• Yiler Huang
• Yuna Wu