yiler-huang-donki [Light]

This page is read only. You can view the source, but not change it. Ask your administrator if you think this is wrong.
====== Spatial Design at Donki ======

By [[yiler-huang| Yiler Huang]]

===== Things that are different from Costco and Ikea =====

{{:yiler-donki-1.jpeg?800|}}

Different from Ikea and Costco, products in Donkihote are not categorized very clearly. Sometimes two unrelated products will be put together like the picture shown above. This could increase the effect of making people see all the products in the store without having them walk too much.

{{:yiler-donki-2.jpeg?800|}}

The layout in the store is designed like a maze, makes people stay in the store longer because it is hard to find the direction of the exit and also hard to walk fast in such small environment. Even though Ikea has a similar design, it is not as confusing as Donkihote because there is usually less than three routes customers can take in Ikea. This design in Donkihote makes it harder for customers to move in the store, which might result in making the pace of customers slower thus increase the change of them buying more product.

===== Examples of sensory input =====

{{:yiler-donki-3.jpeg?800|}}

In this picture, we can see that there is many things going on. On the left, there is a giant frog statue, an employee in Japanese clothing, the "welcome" banners, and a penguin mascot. On the right, there are a lot of products and a lot of displays recommending the products. The visual displays in Donkihote were all very strong, which gives people a strong image of Donkihote as a Japanese retail store and make them stand out from others.

{{:yiler-donki-4.jpeg?800|}}

There are many Japanese displays that tell people that the products are imported. This makes customers want to buy more things because people often perceive imported, especially Japanese, products as high quality products.

===== Things with the spatial design that make you confused =====

{{:yiler-donki-5.jpeg?800|}}

In Donkihote, there are many TVs that has videos playing on. The density of the TVs and how loud the audio was made all the sound of the videos clash together and form noises that are hard to understand. This could attract people to get closer to the product because they might want to get closer to the TV to understand what the promotion was about.

{{:yiler-donki-6.jpeg?800|}}

This samurai armor is placed beside soaps and batteries. It is confusing because people usually don't buy 300 thousand dollars samurai armor after getting batteries or soap. This product might not be very profitable, but it creates an atmosphere in the store and makes the Japanese and novel image of the store stronger. 

===== My feelings =====

After all, I think this visit in the store was a interesting experience. The store was a lot different from other kinds of retail stores and really made me feel like I was in Japan. Even though I wasn't planning on buying the products inside the store, it was still fun to look at the colorful promotions and weird products.