yiler-huang-costco [Light]

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====== Spatial Design at Costco ======

By [[yiler-huang| Yiler Huang]]

These are some notes and pictures about spatial designs in Costco. 

===== One-way escalator =====

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In the Costco in Neihu, customers enter the store from the escalator to the second floor. It is a one-way escalator so customers need to walk through the second floor when they are shopping. This is related to the interpretation part of the perception process because customers konw they can't walk down from the escalator going up.
===== Stock =====

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The workers restock the products frequently and make sure there is alway a hill of the same product stacked together. This is related to the organization part of the perception process because customers might organize the idea of rich and whealthy with the stock-rich products in the store.

===== Escalator and commertials =====

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In other retail store, the advertisements might be spreaded across the whole store to catch people's attention. Costco, unlike other retail store, put all their commertials in the escalator tunnel. This is because people usually have nothing to do on the escalator, and it is a place everyone goes by when shopping in Costco. This is about the attention part of the perception process because they are controlling people's attention by putting the comertials where everyone passes by. 

===== Comparison between Kirkland and other brands =====

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Costco puts similar products from Kirkland (Costco's own brand) with products from other brands to compare them. The Kirkland ones are usually slightly cheaper to make people feel they are better deals. This is related to the organization part of the perception process because it makes people connect the idea of "good deal" with Kirkland products. 
===== Food court =====

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In most of the Costcos, there is always a foodcourt at the end of the store. The food is like a reward for the customers after they finished shopping. This is related to the organization part of the perception process people because it makes people think shoppping in Costco is a relaxing experience experience by merging food courts with their stores.