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--- zoey-lin-visual-message-design [2023/06/05 00:45] – created zoey.lin
+++ zoey-lin-visual-message-design [2023/06/12 23:08] (current) – zoey.lin
@@ Line 3: / Line 3: @@
 Made by: [[zoey-lin|Zoey]]
+The planning of two live-action posters about photography and visual messaging
+====The level of Maslow's hierarchy of needs the message is focusing====
+      * Esteem
+          * My target audience is rich people, and the message will focus on the esteem needed level in Maslow's hierarchy because rich people want to let people know that they are rich.
+====The main "truth" that I want my audience to hold====
+      * You are rich, you need to be richer
+====The main message that I want my audience to get from my message====
+      * If you use the fruit, you can get richer
+====The colors used for visual messages====
+      * Yellow(gold):
+          * When people think about expensive stuff most people will easily connect to shiny stuff or golden so I use gold.
+      * Black:
+          * Black is the color that will make people feel powerful and high-class, most of high-class product is expensive and powerful making people think strong and chaebol(財閥)
+      * Green:
+          * The money that everyone knows is US dollars(I think), also the bigger dollar in America is 100, and the color of 100 dollars is green so I want to use green.
+====The supporting props====
+      * LV bag
+          * Luxury bags are often connected with wealth(財富) and higher social status(社會地位) so most girls will use luxury bags to show that they are rich.
+      * Watch
+          * Most rich people will buy luxury watches to prove their wealth and it also buys luxury watches have collection value and investment value.
+      * Suit
+          * When some people wear suits it will look formal(正式) and airy and have a higher status.
+====The model choice====
+      * I think Yuna can help me if she wants, I think she is a good choice because she is the only girl in our class, and I want a girl to wear the suit to will look more airy.
+====What will the model be doing in the shoot====
+      * The model will be holding an LV bag with bananas and apples inside and have a watch in her hand.
+      * The model will be wearing a suit and eating a banana.
+====Other props====
+      * Use all of the props to make the model look rich
+          * LV bag
+          * Watch
+          * Suit
+          * Ring