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--- zoey-lin-ikea [2023/06/05 01:27] – created zoey.lin
+++ zoey-lin-ikea [2023/06/07 22:22] (current) – yu.lee
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 Made by: [[zoey-lin|Zoey]]
+These are some interesting points I saw in Ikea.
+====Interesting spacing design at Ikea====
+  - In Ikea, the walkway is only for one side so it will not congestion, which will improve customer shopping quality(品質).
+  - Inside Ikea, it will have a lot of small room to show the product being used and on the other side, it will show the product. It is useful so people can know what kind of style or feeling they want.
+{{:zoey-spatial_design_at_ikea-1.jpg?400|}}
+{{:zoey-spatial_design_at_ikea-2.jpg?400|}}
+====How lighting is used at Ikea====
+  - In Ikea, the price sign is everywhere and for each price sign, it will have one bright light that shines on it, which can easily catch people's attention.
+  - When Ikea shows the product they always use white light to show, so that the customer can see the product easily. And for the example room, most of the light is more yellow which makes customers feel at home.
+{{:zoey-spatial_design_at_ikea-3.jpg?400|}}
+{{:zoey-spatial_design_at_ikea-4.jpg?400|}}
+====The main colors and decorations that Ikea Use====
+  - White and gray are the main color thay Ikea use, using those color make it feel clean and simple.
+  - Inside Ikea, you can easily see some blue sharks and yellow octopuses which combine with the color on Ikea’s logo, blue makes people feel relaxed, and yellow makes people feel happy and energetic.
+{{:zoey-spatial_design_at_ikea-5.jpg?400|}}
+{{:zoey-spatial_design_at_ikea-6.jpg?400|}}
+====Placement and grouping of items for sale====
+  - In Ikea, it will show the product from big to small, like tables, beds, chairs to mirrors, dolls, and coat hangers. This kind of arrangement can make the customers easy to find the product.
+  - At the end of Ikea, it will have a big area for selling ice cream, hot dogs, frozen meatballs, and snack this area will make the customers impulse buy.
+{{:zoey-spatial_design_at_ikea-7.jpg?400|}}
+====The products that are put in certain spaces====
+  - For example, in kids' bedrooms, Ikea always put dolls, colorful bookcases, storage boxes, and cute tents. This can allow customers to better understand and know how to use the products.
+  - Although Ikea has different decorations in each room, some of the products will be put for many different kinds of rooms. It may let customers think of 1 product as multipurpose(多用途).
+{{:zoey-spatial_design_at_ikea-8.jpg?400|}}
+{{:zoey-spatial_design_at_ikea-10.jpg?400|}}
+====Where are signs put in Ikea====
+  - For the walkway in Ikea, people only can walk in one way and the floor has an arrow so people need to look at every product in Ikea.
+  - In each small room in Ikea, the outside of the room always have a small board for introducing the room, like the size and style. That can easily let customers know how to plan their own space(room).
+{{:zoey-spatial_design_at_ikea-1.jpg?400|}}
+{{:zoey-spatial_design_at_ikea-11.jpg?400|}}
+====How do customers know where to go====
+  - For each different product, Ikea will have a small board, on the board it will show what it sells there and put an arrow near the word.
+  - The Ikea layout makes customers only have one way to walk, also the main walkway is bigger than the other walkway.
+{{:zoey-spatial_design_at_ikea-12.jpg?400|}}
+====How does Ikea display special prices or “good deals”====
+  - In Ikea, all the price display tag is always hanging from the ceiling. For normal prices (no special prices) Ikea will use white background and black words to show the prices displayed, it is clear to see.
+  - Regarding special prices, Ikea will use some yellow and red which can let customers easy to see.
+{{:zoey-spatial_design_at_ikea-13.jpg?400|}}
+{{:zoey-spatial_design_at_ikea-14.jpg?400|}}
+====How can Ikea let customers stay inside the store longer====
+  - Ikea usually has a restaurant inside the store, In the restaurant customers can get some food or take some rest over there, so after that customers will have more energy on shopping and stay longer.
+  - Ikea have an area for the kid to play so the parents can leave their children there, when the time children are playing the parents can focus on shopping.
+====How far can customers see inside====
+  - Not far. Every area in Ikea will be separated, just like the toy area and the bed area are near to each other but when I go to the bed area I can not see the toy area. so that the customers can focus on one area each time.
+====The use of electronic displays in Ikea====
+  - In some of the rooms, Ikea will use electronic devices to imitate the sunlight coming into the window. So when the customer what to buy curtains it is easy for them to choose.
+  - Most of the electronic devices in Ikea, always show some good feedback for Ikea or some designer's idea, Increasing customer trust in products.
+{{:zoey-spatial_design_at_ikea-15.jpg?400|}}
+{{:zoey-spatial_design_at_ikea-16.jpg?400|}}