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| zoey-lin-attention-placement [2023/06/04 19:00] – created zoey.lin | zoey-lin-attention-placement [2024/06/23 22:12] (current) – steve.wang |
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| Made by: [[zoey-lin|Zoey]] | Made by: [[zoey-lin|Zoey]] |
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| In today’s class, we learn about different Individual needs and attention placement, before the class started teacher told us a story about different Individual needs and attention placement. The story is one day you and your husband/wife are at the bank with all the money that you have when you want to put your money inside the bank, Suddenly someone broke into the bank to rob. The robber told everyone to stop moving. What are you going to do next? My answer is I need to jump out of the window, and the reason is money can do without life can't do without. The “ jump out of the window” is my attention placement, and my reason why is about “different Individual needs", In the “different Individual needs” my reason is related to my safety. In real life when the company wants to sell its stuff. The first step is to know what the attention placement of the customer is, after we know that we need the know customer’s attention placement belongs to which need, When the company is advertising, it is easier to grasp the needs of customers. For example, Today the company wants to sell mops, and their billboard says “If you buy a mop from our company, it will help your life get in some way” Because most of the people who buy mops are mothers so they may focus on the Esteem need and in the billboard, it says “it will help your life get in some way” it may attract some mothers also get their attention. | In today’s class, we learn about different Individual needs and attention placement, before the class started teacher told us a story about different Individual needs and attention placement. The story is one day you and your husband/wife are at the bank with all the money that you have when you want to put your money inside the bank, Suddenly someone broke into the bank to rob. The robber told everyone to stop moving. What are you going to do next? My answer is I will jump out of the window, and the reason is money can make again but life can not. In this situation, I more worry about the bottom level of need, which is Physiological needs(Maslow's hierarchy of needs). The first thought I have is “ways to get out right away” because I want to save myself and to keep my life. In this situation, my attention placement will be mostly on the door or the windows because I do not want to die. |
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| | In real life when the company or shop wants to sell you stuff. The first thing that they should do is to know which level of the Maslow's hierarchy needs their target customers to care about so that they can easy to get their attention, also when the company is advertising, it is easier to design the message to better communicate and grasp the needs of customers. |
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