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yiler-huang-psychological-guides [2023/05/30 19:29] – created yiler.huangyiler-huang-psychological-guides [2023/06/07 09:41] (current) – yiler.huang
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-====== Fundamental Psychological Guides to Retail and Spatial Design ======+====== Guidelines for adjusted supermarket design ======
  
 By [[yiler-huang| Yiler Huang]] By [[yiler-huang| Yiler Huang]]
 +
 +These are the guidelines for my [[yiler-huang-adjusted-supermarket-design| adjusted supermarket design]]
  
 ===== Maslow's Hierarchy x2 ===== ===== Maslow's Hierarchy x2 =====
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 ===== Influence perception experiment ===== ===== Influence perception experiment =====
  
-In my experiment about influencing people's perception (Relationship between music and people's perception of price), it showed that music doesn't affect people's perception of price much. Therefore, it might not be a good strategy to rely on using music as advertisement if we want to influence people's perception about price. However, we can see from Zoey's experiment that scary or high-pitched music is useful when it comes to drawing people's attention. +In my experiment about influencing people's perception (Relationship between music and people's perception of price), it showed that music doesn't affect people's perception of price much. Therefore, it might not be a good strategy to rely on using music as advertisement if we want to influence people's perception about price. However, we can see from Research //Preliminary Ideas on Experiment Design for Influencing Behavior// (Ling, 2022) that scary or high-pitched music is useful when it comes to drawing people's attention. 
  
 ==== How to use this knowledge to achieve the goal ==== ==== How to use this knowledge to achieve the goal ====
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 In a crowded space, the modeling of an action might not be strong enough to influence people in a crowded public space(According to my own experiment). Therefore, we should avoid the kind of advertising that requires a person doing something in front of the customers.  In a crowded space, the modeling of an action might not be strong enough to influence people in a crowded public space(According to my own experiment). Therefore, we should avoid the kind of advertising that requires a person doing something in front of the customers. 
  
-From Zoey's research (Making people pay attention to something by playing scary or high-pitched music), it turned out that people pay attention to the kind of musics. We could apply it on the advertisement and intentionally make people look at something by playing scary or high-pitched music.+From //Preliminary Ideas on Experiment Design for Influencing Behavior// (Lin, 2023), it turned out that people pay attention to the kind of musics. We could apply it on the advertisement and intentionally make people look at something by playing scary or high-pitched music.
  
 ===== Linguistic techniques ===== ===== Linguistic techniques =====
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 I want people to walk through the whole retail stores when they are shopping. I want people to walk through the whole retail stores when they are shopping.
 +
 +===== References =====
 +
 +Lin, Z. (2023, April 13). //Preliminary Ideas on Experiment Design for Influencing Behavior.// https://renickbell.net/middleschool/doku.php?id=students:zoey-preliminary-ideas-on-experiment-design-for-influencing-behavior
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