Differences
This shows you the differences between two versions of the page.
| Both sides previous revision Previous revision | |||
| yiler-huang-ikea [2023/06/06 07:48] – yiler.huang | yiler-huang-ikea [2023/06/07 09:39] (current) – yiler.huang | ||
|---|---|---|---|
| Line 15: | Line 15: | ||
| {{: | {{: | ||
| - | ====== Main colors and decorations | + | ===== Main colors and decorations ===== |
| Ikea uses the color yellow, blue, and white as their primary color to establish brand awareness. This is so that people associate the colors with the brand. The use of the three colors can be seen throughout the store. Blue and yellow are colors that are easy to spot in a white background, so they are used as colors for signs in the store to guide people. They use red, an even more eye-catching color, in order to promote products that are on sale. The products that they sell usually have neutral colors like black, gray, white etc. this is because these colors are easy to mix and match with most other colors. | Ikea uses the color yellow, blue, and white as their primary color to establish brand awareness. This is so that people associate the colors with the brand. The use of the three colors can be seen throughout the store. Blue and yellow are colors that are easy to spot in a white background, so they are used as colors for signs in the store to guide people. They use red, an even more eye-catching color, in order to promote products that are on sale. The products that they sell usually have neutral colors like black, gray, white etc. this is because these colors are easy to mix and match with most other colors. | ||
| Line 21: | Line 21: | ||
| {{: | {{: | ||
| - | ====== Placement and grouping of items for sale ====== | + | ===== Placement and grouping of items for sale ===== |
| The sample rooms seemed to be arranged to fit a theme or style. This is so that customers can easily find products that match their taste. Because we live in Taiwan, many arrangements and placements of items seemed to be leaning towards smaller spaces. They also group products within the same category together so customers have more choices when comparing and choosing among similar products. | The sample rooms seemed to be arranged to fit a theme or style. This is so that customers can easily find products that match their taste. Because we live in Taiwan, many arrangements and placements of items seemed to be leaning towards smaller spaces. They also group products within the same category together so customers have more choices when comparing and choosing among similar products. | ||
| Line 27: | Line 27: | ||
| {{: | {{: | ||
| - | ====== How are products put together to create a " | + | ===== How are products put together to create a " |
| There are sample rooms all around Ikea, each of them has a unique theme and style. Different themes are put next to each other like a real house. It offers the customers a wider variety of style reference to their desired home layout. | There are sample rooms all around Ikea, each of them has a unique theme and style. Different themes are put next to each other like a real house. It offers the customers a wider variety of style reference to their desired home layout. | ||
| Line 39: | Line 39: | ||
| {{: | {{: | ||
| - | ====== The guidance of customers | + | ===== The guidance of customers ===== |
| The general layout of the store takes the customer down a direct path to the exit. While the layout is like a maze, there are arrows on the floor and blues signs telling the customers where to go next. There is usually only one exit for each section, and it forces the customers to go through the entire showroom before leaving the area. | The general layout of the store takes the customer down a direct path to the exit. While the layout is like a maze, there are arrows on the floor and blues signs telling the customers where to go next. There is usually only one exit for each section, and it forces the customers to go through the entire showroom before leaving the area. | ||
| Line 45: | Line 45: | ||
| {{: | {{: | ||
| - | ====== The way prices and sales are displayed | + | ===== The way prices and sales are displayed ===== |
| The prices in the store are differentiated by the signs and tags that they have. White tags and signs represent normal price, yellow and red signs represent discounted price. A white tag with yellow usually is a sign of discounted price. | The prices in the store are differentiated by the signs and tags that they have. White tags and signs represent normal price, yellow and red signs represent discounted price. A white tag with yellow usually is a sign of discounted price. | ||
| Line 51: | Line 51: | ||
| {{: | {{: | ||
| - | ====== The way Ikea keeps customers in the store longer | + | ===== The way Ikea keeps customers in the store longer ===== |
| How are customers encouraged to stay inside the store longer? | How are customers encouraged to stay inside the store longer? | ||
| Line 76: | Line 76: | ||
| {{: | {{: | ||
| - | ====== Inputs that are given to the customers | + | ===== Inputs that are given to the customers ===== |
| In Ikea, there are many kinds of inputs that are given to the customers. The sample rooms were designed to look like homes, the tags and signs were in varied colors to express different messages etc. Many of them are for keeping the customers in the store longer or encouraging them to buy their products. | In Ikea, there are many kinds of inputs that are given to the customers. The sample rooms were designed to look like homes, the tags and signs were in varied colors to express different messages etc. Many of them are for keeping the customers in the store longer or encouraging them to buy their products. | ||
| {{: | {{: | ||