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| yiler-huang-ikea [2023/05/30 23:49] – yiler.huang | yiler-huang-ikea [2023/06/07 09:39] (current) – yiler.huang | ||
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| - | ====== Main colors and decorations | + | ===== Main colors and decorations ===== |
| Ikea uses the color yellow, blue, and white as their primary color to establish brand awareness. This is so that people associate the colors with the brand. The use of the three colors can be seen throughout the store. Blue and yellow are colors that are easy to spot in a white background, so they are used as colors for signs in the store to guide people. They use red, an even more eye-catching color, in order to promote products that are on sale. The products that they sell usually have neutral colors like black, gray, white etc. this is because these colors are easy to mix and match with most other colors. | Ikea uses the color yellow, blue, and white as their primary color to establish brand awareness. This is so that people associate the colors with the brand. The use of the three colors can be seen throughout the store. Blue and yellow are colors that are easy to spot in a white background, so they are used as colors for signs in the store to guide people. They use red, an even more eye-catching color, in order to promote products that are on sale. The products that they sell usually have neutral colors like black, gray, white etc. this is because these colors are easy to mix and match with most other colors. | ||
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| - | ====== Placement and grouping of items for sale ====== | + | ===== Placement and grouping of items for sale ===== |
| The sample rooms seemed to be arranged to fit a theme or style. This is so that customers can easily find products that match their taste. Because we live in Taiwan, many arrangements and placements of items seemed to be leaning towards smaller spaces. They also group products within the same category together so customers have more choices when comparing and choosing among similar products. | The sample rooms seemed to be arranged to fit a theme or style. This is so that customers can easily find products that match their taste. Because we live in Taiwan, many arrangements and placements of items seemed to be leaning towards smaller spaces. They also group products within the same category together so customers have more choices when comparing and choosing among similar products. | ||
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| - | ====== What kinds of products | + | ===== How are products put together to create a "home" atmosphere |
| There are sample rooms all around Ikea, each of them has a unique theme and style. Different themes are put next to each other like a real house. It offers the customers a wider variety of style reference to their desired home layout. | There are sample rooms all around Ikea, each of them has a unique theme and style. Different themes are put next to each other like a real house. It offers the customers a wider variety of style reference to their desired home layout. | ||
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| - | ===== What signs are specific to certain areas? What signs are seen throughout the shopping space? | + | ===== The signs that can be seen throughout the store ===== |
| While I did not see any signs marking specific areas, there are some signs that can be seen throughout the whole store. For example, signs with yellow and red colors usually tell the customers that the item is on a discount. Blue is for identifying different areas and categories. White signs are usually tags showing the product’s general information. | While I did not see any signs marking specific areas, there are some signs that can be seen throughout the whole store. For example, signs with yellow and red colors usually tell the customers that the item is on a discount. Blue is for identifying different areas and categories. White signs are usually tags showing the product’s general information. | ||
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| - | ====== How are customers | + | ===== The guidance of customers ===== |
| The general layout of the store takes the customer down a direct path to the exit. While the layout is like a maze, there are arrows on the floor and blues signs telling the customers where to go next. There is usually only one exit for each section, and it forces the customers to go through the entire showroom before leaving the area. | The general layout of the store takes the customer down a direct path to the exit. While the layout is like a maze, there are arrows on the floor and blues signs telling the customers where to go next. There is usually only one exit for each section, and it forces the customers to go through the entire showroom before leaving the area. | ||
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| - | ====== How are prices | + | ===== The way prices and sales are displayed ===== |
| The prices in the store are differentiated by the signs and tags that they have. White tags and signs represent normal price, yellow and red signs represent discounted price. A white tag with yellow usually is a sign of discounted price. | The prices in the store are differentiated by the signs and tags that they have. White tags and signs represent normal price, yellow and red signs represent discounted price. A white tag with yellow usually is a sign of discounted price. | ||
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| - | ====== How are customers | + | ===== The way Ikea keeps customers |
| How are customers encouraged to stay inside the store longer? | How are customers encouraged to stay inside the store longer? | ||
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| - | ===== How far can customers | + | ===== The distance of customers' sight ===== |
| Customers have a very limited field of view in different areas of the store. This is to maintain the coherency of the themes of the areas. Usually, customers can not see the next area until they enter the next showroom. | Customers have a very limited field of view in different areas of the store. This is to maintain the coherency of the themes of the areas. Usually, customers can not see the next area until they enter the next showroom. | ||
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| - | ===== How are electronic | + | ===== Electronic |
| In all the showrooms, there are often electronic devices that are being shown to the customers. Devices like clocks and lights were all on and adjusted to the right time. This makes it more realistic and easier for the customers to imagine if the sample room is their home. | In all the showrooms, there are often electronic devices that are being shown to the customers. Devices like clocks and lights were all on and adjusted to the right time. This makes it more realistic and easier for the customers to imagine if the sample room is their home. | ||
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| - | ===== How easy or hard is it to get to where you want to go? ===== | + | ===== The difficulty of walking in the store ===== |
| In the showrooms, it is not very hard to leave if the customer follows all the arrows on the floor. However there are many twists between entrances to different sections of the store. It is also not so easy to move between sample rooms because the layout is similar to a house. | In the showrooms, it is not very hard to leave if the customer follows all the arrows on the floor. However there are many twists between entrances to different sections of the store. It is also not so easy to move between sample rooms because the layout is similar to a house. | ||
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| - | ====== What are different kinds of input that are given to customers? ====== | + | ===== Inputs |
| In Ikea, there are many kinds of inputs that are given to the customers. The sample rooms were designed to look like homes, the tags and signs were in varied colors to express different messages etc. Many of them are for keeping the customers in the store longer or encouraging them to buy their products. | In Ikea, there are many kinds of inputs that are given to the customers. The sample rooms were designed to look like homes, the tags and signs were in varied colors to express different messages etc. Many of them are for keeping the customers in the store longer or encouraging them to buy their products. | ||
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