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| steve-wang-ikea [2023/06/04 19:44] – steve.wang | steve-wang-ikea [2023/06/07 23:05] (current) – renick | ||
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| ====== Spatial Design at Ikea ====== | ====== Spatial Design at Ikea ====== | ||
| - | By: [[steve-wang|Steve Wang]] | + | By [[steve-wang|Steve Wang]] |
| == Observations of Space Design Details at Ikea == | == Observations of Space Design Details at Ikea == | ||
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| - Ikea likes to place things in grids, creating a sense of order and organization. They also stack the grids, utilizing vertical space efficiently. The entire store is laid out in grids and sections. | - Ikea likes to place things in grids, creating a sense of order and organization. They also stack the grids, utilizing vertical space efficiently. The entire store is laid out in grids and sections. | ||
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| - | === Kinds of lighting | + | === Lighting |
| - Warm and cozy spotlights: | - Warm and cozy spotlights: | ||
| - Ikea tends to put their products under spotlights to create a warm and cozy atmosphere. The spotlights are not too strong, slightly highlighting certain products and adding to the overall ambiance. | - Ikea tends to put their products under spotlights to create a warm and cozy atmosphere. The spotlights are not too strong, slightly highlighting certain products and adding to the overall ambiance. | ||
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| === Main colors and decorations === | === Main colors and decorations === | ||
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| - Main colors: Blue (signs) and grey (floors): | - Main colors: Blue (signs) and grey (floors): | ||
| - Blue and red signs are used to draw attention to specific areas or products. The grey floors look clean and do not distract attention from the products. White arrows are also used to indicate directions. | - Blue and red signs are used to draw attention to specific areas or products. The grey floors look clean and do not distract attention from the products. White arrows are also used to indicate directions. | ||
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| === Placement and grouping of items for sale === | === Placement and grouping of items for sale === | ||
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| - Big red signs and red price tags: | - Big red signs and red price tags: | ||
| - Ikea prominently places big red signs to draw attention to the items for sale. They also make the price tags red to further highlight the discounts. Each area usually has a few discounted products. | - Ikea prominently places big red signs to draw attention to the items for sale. They also make the price tags red to further highlight the discounts. Each area usually has a few discounted products. | ||
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| - | === What kinds of products | + | === Products that are placed in (home) spaces === |
| - Creating a warm and comfy house: | - Creating a warm and comfy house: | ||
| - Ikea places items like plants, coffee mugs, and trays in different areas to create a warm and cozy feeling reminiscent of a comfortable home. The goal is to inspire customers and make them more inclined to purchase the products. | - Ikea places items like plants, coffee mugs, and trays in different areas to create a warm and cozy feeling reminiscent of a comfortable home. The goal is to inspire customers and make them more inclined to purchase the products. | ||
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| - | === What signs are specific to certain areas? What signs are seen throughout the shopping | + | === Signs seen throughout the space === |
| - Various signs throughout: | - Various signs throughout: | ||
| - Ikea has signs throughout the store, including toilet signs, directional signs, and sale signs. The store is designed to make customers slightly disoriented, | - Ikea has signs throughout the store, including toilet signs, directional signs, and sale signs. The store is designed to make customers slightly disoriented, | ||
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| - | === How are customers supposed to know where to go, or where to go next === | + | === Directions For Customers |
| - Blue signs and white arrows: | - Blue signs and white arrows: | ||
| - Ikea provides blue signs with white text to indicate where customers should go. They also have white arrows on the floor, using light projections instead of painted arrows to prevent fading or deterioration. | - Ikea provides blue signs with white text to indicate where customers should go. They also have white arrows on the floor, using light projections instead of painted arrows to prevent fading or deterioration. | ||
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| - | === How are prices displayed in the store? How are special | + | |
| + | === Special | ||
| - Normal prices and sale prices: | - Normal prices and sale prices: | ||
| - Normal prices are displayed in white with black text, sometimes with a touch of red. Sale prices are shown in red and yellow, with yellow or black text to indicate special offers or good deals. | - Normal prices are displayed in white with black text, sometimes with a touch of red. Sale prices are shown in red and yellow, with yellow or black text to indicate special offers or good deals. | ||
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| - | === How are customers | + | {{: |
| + | === Ways Customers | ||
| - Seating and restaurants: | - Seating and restaurants: | ||
| - Ikea offers seating areas and restaurants, | - Ikea offers seating areas and restaurants, | ||
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| - | === How far can customers see in this store === | + | === Visibility In Ikea === |
| - Varying visibility: | - Varying visibility: | ||
| - The visibility in the store varies from area to area. Some areas allow customers to see far, while in other areas, their view may be limited to their immediate surroundings. This variation prevents monotony and adds interest to the shopping experience. | - The visibility in the store varies from area to area. Some areas allow customers to see far, while in other areas, their view may be limited to their immediate surroundings. This variation prevents monotony and adds interest to the shopping experience. | ||
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| - | === How are electronic devices or displays used === | + | === Electronic Displays |
| - Displaying ads and creating ambiance: | - Displaying ads and creating ambiance: | ||
| - Electronic devices and displays are mainly used to showcase advertisements. They are also used as props to enhance the ambiance and create immersive environments. Screens attract people' | - Electronic devices and displays are mainly used to showcase advertisements. They are also used as props to enhance the ambiance and create immersive environments. Screens attract people' | ||
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| - | === How easy or hard is it to get to where you want to go === | + | === Navigation |
| - Easy navigation with wide hallways: | - Easy navigation with wide hallways: | ||
| - Ikea ensures easy navigation with wide hallways. Multiple people can walk side by side without any issues. The store provides clear paths for customers to follow. However, finding a specific product may be challenging due to the store' | - Ikea ensures easy navigation with wide hallways. Multiple people can walk side by side without any issues. The store provides clear paths for customers to follow. However, finding a specific product may be challenging due to the store' | ||
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| - | === What are different kinds of input that are given | ||
| - | to customers | + | === Kinds of Input === |
| - Multisensory input: | - Multisensory input: | ||
| - Ikea provides various inputs to engage customers. This includes sound inputs like bird sounds and music, visual inputs through product displays and price tags, and olfactory inputs that create the scent of furniture or floral fragrances. These enhance the overall shopping experience. | - Ikea provides various inputs to engage customers. This includes sound inputs like bird sounds and music, visual inputs through product displays and price tags, and olfactory inputs that create the scent of furniture or floral fragrances. These enhance the overall shopping experience. | ||
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