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| steve-wang-donki [2023/06/01 18:33] – created steve.wang | steve-wang-donki [2023/06/07 23:05] (current) – renick |
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| ====== Spatial Design at Donki ====== | ====== Spatial Design at Donki ====== |
| By: [[steve-wang|Steve Wang]] | By [[steve-wang|Steve Wang]] |
| Spatial design at Donki is clearly different from most other stores, including Costco and Ikea. One effect this design approach may have is its influence on people's inclination to buy more. At Donki, products are deliberately placed where they do not typically belong, such as cleaning products next to batteries next to samurai armor. This intentional disruption of organization and attention triggers a response in the brain, drawing attention to these unconventional product placements. | Spatial design at Donki is clearly different from most other stores, including Costco and Ikea. One effect this design approach may have is its influence on people's inclination to buy more. At Donki, products are deliberately placed where they do not typically belong, such as cleaning products next to batteries next to samurai armor. This intentional disruption of organization and attention triggers a response in the brain, drawing attention to these unconventional product placements. |
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| Another aspect of Donki's spatial design is the pervasive presence of the store's mascot. By placing the mascot throughout the store, Donki aims to establish a strong association between their products and their brand, prompting customers to organize their purchases under the Donki umbrella. | Another aspect of Donki's spatial design is the pervasive presence of the store's mascot. By placing the mascot throughout the store, Donki aims to establish a strong association between their products and their brand, prompting customers to organize their purchases under the Donki umbrella. |
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| However, there are elements of Donki's spatial design that can lead to confusion. For instance, the store places the same product in multiple different areas, effectively bringing attention to items that customers may have previously overlooked. By repeatedly exposing customers to these products, Donki increases the chances of customers noticing and purchasing them. | However, there are elements of Donki's spatial design that can lead to confusion. For instance, the store places the same product in multiple different areas, effectively bringing attention to items that customers may have previously overlooked. By repeatedly exposing customers to these products, Donki increases the chances of customers noticing and purchasing them. |
| Additionally, Donki's use of unclear lines and pathways can contribute to ongoing confusion about navigation within the store. The store's intention is to keep customers engaged and inside the store for longer periods. However, the lack of clarity in the layout may lead to frustration and difficulty in finding desired items. | Additionally, Donki's use of unclear lines and pathways can contribute to ongoing confusion about navigation within the store. The store's intention is to keep customers engaged and inside the store for longer periods. However, the lack of clarity in the layout may lead to frustration and difficulty in finding desired items. |
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| While it may seem that Donki's products are overpriced, it is important to note that this statement is based on personal opinion and requires supporting evidence for inclusion in a report. The repeated use of sensory overload within the store, such as visual and auditory stimulation, can divert customers' attention away from price considerations, potentially leading to less focus on pricing and more impulsive buying behavior. | While it may seem that Donki's products are overpriced, it is important to note that this statement is based on personal opinion and requires supporting evidence for inclusion in a report. The repeated use of sensory overload within the store, such as visual and auditory stimulation, can divert customers' attention away from price considerations, potentially leading to less focus on pricing and more impulsive buying behavior. |