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| steve-wang-costco [2023/06/07 19:21] – steve.wang | steve-wang-costco [2023/06/07 23:04] (current) – renick | ||
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| ====== Spatial Design at Costco ====== | ====== Spatial Design at Costco ====== | ||
| - | By: [[steve-wang|Steve Wang]] | + | By [[steve-wang|Steve Wang]] |
| These photos demonstrate how Costco uses various techniques to influence consumers to purchase products. One such technique involves organizing items into rows, which manipulates the organization stage of perception. By presenting patterns that people are predisposed to find appealing, customers are more likely to feel comfortable and buy more. People might buy more if they spend more time there. | These photos demonstrate how Costco uses various techniques to influence consumers to purchase products. One such technique involves organizing items into rows, which manipulates the organization stage of perception. By presenting patterns that people are predisposed to find appealing, customers are more likely to feel comfortable and buy more. People might buy more if they spend more time there. | ||
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| They might also buy more if the feel happier. Another tactic is preparing food in front of customers, which manipulates the perception of smell and interpretation. The enticing aroma and impressive display suggest that the food is fresh, thus increasing the likelihood of purchase. Finally, Costco places related products together to influence the organization stage of perception. When consumers see items that are complementary to their purchases, such as a float with a swimming pool, they may be more inclined to buy both items. | They might also buy more if the feel happier. Another tactic is preparing food in front of customers, which manipulates the perception of smell and interpretation. The enticing aroma and impressive display suggest that the food is fresh, thus increasing the likelihood of purchase. Finally, Costco places related products together to influence the organization stage of perception. When consumers see items that are complementary to their purchases, such as a float with a swimming pool, they may be more inclined to buy both items. | ||