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| retail-spaces [2023/06/02 22:45] – yu.lee | retail-spaces [2023/06/07 19:42] (current) – scott.chen | ||
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| - | ====== Retail Space and Behavior ====== | + | ====== Retail Space and Behavior |
| One environment which especially utilizes large amounts of influence on perception in an attempt to shape behavior is that of retail spaces. In order to part people from their money, retail spaces use all the tricks in the books and create some themselves. The students visited some industry representative retail space and attempted to identify design elements which utilize sensory and perception manipulation for specific purposes. Later, the students used some of these principles to design their own imaginary retail space. | One environment which especially utilizes large amounts of influence on perception in an attempt to shape behavior is that of retail spaces. In order to part people from their money, retail spaces use all the tricks in the books and create some themselves. The students visited some industry representative retail space and attempted to identify design elements which utilize sensory and perception manipulation for specific purposes. Later, the students used some of these principles to design their own imaginary retail space. | ||
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| - | We visited Costco, famous for competitive prices and a seeming lack of design | + | We visited Costco, famous for competitive prices and a seeming lack of conscious attention paid to their store layout. Here, the students attempted to identify effective strategies dealing mainly with how the retailer gives effective and attention grabbing sensory input to visitors. |
| * [[steve-wang-costco|Steve Wang]] | * [[steve-wang-costco|Steve Wang]] | ||