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| Both sides previous revision Previous revision Next revision | Previous revision | ||
| retail-spaces [2023/06/02 22:10] – yu.lee | retail-spaces [2023/06/07 19:42] (current) – scott.chen | ||
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| - | ====== Retail Space and Behavior ====== | + | ====== Retail Space and Behavior |
| One environment which especially utilizes large amounts of influence on perception in an attempt to shape behavior is that of retail spaces. In order to part people from their money, retail spaces use all the tricks in the books and create some themselves. The students visited some industry representative retail space and attempted to identify design elements which utilize sensory and perception manipulation for specific purposes. Later, the students used some of these principles to design their own imaginary retail space. | One environment which especially utilizes large amounts of influence on perception in an attempt to shape behavior is that of retail spaces. In order to part people from their money, retail spaces use all the tricks in the books and create some themselves. The students visited some industry representative retail space and attempted to identify design elements which utilize sensory and perception manipulation for specific purposes. Later, the students used some of these principles to design their own imaginary retail space. | ||
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| ==== Spatial Design at Costco ==== | ==== Spatial Design at Costco ==== | ||
| - | We visited Costco, famous for competitive prices and a seeming lack of design | + | {{: |
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| + | We visited Costco, famous for competitive prices and a seeming lack of conscious attention paid to their store layout. Here, the students attempted to identify effective strategies dealing mainly with how the retailer gives effective and attention grabbing sensory input to visitors. | ||
| * [[steve-wang-costco|Steve Wang]] | * [[steve-wang-costco|Steve Wang]] | ||
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| ==== Spatial Design at Ikea ==== | ==== Spatial Design at Ikea ==== | ||
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| Ikea, a master of spatial layout design was another location the students researched. Here, we tried to understand how this retailer controls an endless number of small details to shape and control attention, emotion, desires, and of course consumer behavior. Additionally, | Ikea, a master of spatial layout design was another location the students researched. Here, we tried to understand how this retailer controls an endless number of small details to shape and control attention, emotion, desires, and of course consumer behavior. Additionally, | ||
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| ==== Spatial Design at Donki ==== | ==== Spatial Design at Donki ==== | ||
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| The final space we studied was an antithesis to many trains of modern retail space design. The popular budget friendly everything store and popular tourist attraction Don Quijote (also known as Don Don Donki) seemingly breaks every rule in the design book, but at the same time is obviously very successful as a retailer. The students considered how controlling sensory input and unusual design can be a retail strategy as well. | The final space we studied was an antithesis to many trains of modern retail space design. The popular budget friendly everything store and popular tourist attraction Don Quijote (also known as Don Don Donki) seemingly breaks every rule in the design book, but at the same time is obviously very successful as a retailer. The students considered how controlling sensory input and unusual design can be a retail strategy as well. | ||