By daniel chen

Anchoring Bias is when the first information you get affects how you see similar information later. People are easily affected by anchoring bias is because our brains are lazy so the researcher make shortcuts to every similar information.

In this experiment we made three drawing to support us, The first one is a piece of paper with a 10 centimeter line(A-1) and the second one is with 90 centimeter line(A-2) the last one is with 60 centimeter line(B) drawn on it. The subjects will look at the first piece of paper which is (A-1) or (A-2) for few second and guess the how long is the (B)line. throw this experiment we can see that if people get Influence by first information that they got when their guessing.

The researcher believes that subjects who had seen the shorter one will guess longer than the subjects who had seen the shorter one.

People who saw the shorter line (A-1) guessed that line (B) was longer than those who saw the longer line (A-2). This shows that the first line influenced their guesses, highlighting the strength of anchoring bias.

The experiment shows that people are influenced by Anchoring Bias. For example, shoppers might see a lower price as a great deal when compared to a higher price. To avoid this bias, we need to be aware of it and think carefully when making decisions.