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wagon-report-yiler [2024/06/18 22:07] – created yiler.huang | wagon-report-yiler [2024/06/18 22:07] (current) – yiler.huang | ||
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For the experiment, two obscure traditional Japanese Ukiyo-e were chosen so the subjects could not make their choice based on their own experience with the paintings. One painting (this will be referred as painting A) depicted fishermen working in a river, and the other one (this will be referred as painting B) shows several people gathered beside a canopy beside a bridge. | For the experiment, two obscure traditional Japanese Ukiyo-e were chosen so the subjects could not make their choice based on their own experience with the paintings. One painting (this will be referred as painting A) depicted fishermen working in a river, and the other one (this will be referred as painting B) shows several people gathered beside a canopy beside a bridge. | ||
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//Painting A// | //Painting A// | ||
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//Painting B// | //Painting B// | ||
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Both paintings had a fabricated star-rating on the bottom left corner. One painting had a rating of 4.8 stars, and the other one had one with 2.6. Some subjects would be shown that painting A had the higher review (this group will be referred to as group 1), and some subjects would be shown that painting B had the higher review (this group will be referred to as group 2). This is to make sure that subjects were really making their decision based on the review and not the paintings themselves. If most people chose the painting with higher review, the effect is proven. Meanwhile if there is no clear tendency in the subject’s choices, the effect is not proven. | Both paintings had a fabricated star-rating on the bottom left corner. One painting had a rating of 4.8 stars, and the other one had one with 2.6. Some subjects would be shown that painting A had the higher review (this group will be referred to as group 1), and some subjects would be shown that painting B had the higher review (this group will be referred to as group 2). This is to make sure that subjects were really making their decision based on the review and not the paintings themselves. If most people chose the painting with higher review, the effect is proven. Meanwhile if there is no clear tendency in the subject’s choices, the effect is not proven. | ||
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//Painting A with fabricated review// | //Painting A with fabricated review// | ||
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Responses from 48 subjects in total were collected. 24 belonged to group 1, and the other 24 belonged to group 2. All data were collected in the span of 2 days. 15 from each group were collected on the first day, and 9 were on the second day. Two pieces of information were gathered from each subject: their gender, and the painting they chose. There were 19 female subjects and 5 male subjects in group 1, and 15 female respondents and 9 male respondents in group 2. 14 subjects from group 1 chose painting A, and 10 chose painting B. 8 respondents from group 2 chose painting A, and 16 chose painting B. This researcher wanted to acknowledge that there was not a very good balance between the number of male and female subjects. Therefore, there will be no analyzes based on subjects’ gender in this research. | Responses from 48 subjects in total were collected. 24 belonged to group 1, and the other 24 belonged to group 2. All data were collected in the span of 2 days. 15 from each group were collected on the first day, and 9 were on the second day. Two pieces of information were gathered from each subject: their gender, and the painting they chose. There were 19 female subjects and 5 male subjects in group 1, and 15 female respondents and 9 male respondents in group 2. 14 subjects from group 1 chose painting A, and 10 chose painting B. 8 respondents from group 2 chose painting A, and 16 chose painting B. This researcher wanted to acknowledge that there was not a very good balance between the number of male and female subjects. Therefore, there will be no analyzes based on subjects’ gender in this research. | ||
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//Group 1 (higher rating displayed with painting A)// | //Group 1 (higher rating displayed with painting A)// | ||
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//Group 2 (higher rating displayed with painting B)// | //Group 2 (higher rating displayed with painting B)// |