Table of Contents

Putting Together a Visual Message

By: Yuna

What level of Maslow's hierarchy will your message focus on and why is this kind of need so important for your audience?

Choose a main "truth" that you want your audience to hold (“You don’t have it but you should”)

What are the main colors you want (probably 3) to use in your visual message and why? What is the effect and emotion you want the audience to get?

What are the supporting props (3 or more) you will include in your shoot, and what are the reasons for using each of these props?

Who have you chosen to be the subject that will be displaying the use of your product and why?

What will the model be doing in the shoot and why?

What props (3 or more) will you include in your shoot with the model, and what are the reasons for those props?