Spatial Design at Donki

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Spatial design that is clearly different from most other stores, or from what we observed at Costco and Ikea. What effect might this have to influence people to buy more?

For Costco they give people all their places to walk. Donki lets people walk any place they want to, but they have designed their space very cute. Costco is like I’m visiting their warehouse, but donki is like I’m in a pretty cute store, and let people feel like, “WOW!!”.
- It makes people want to stay longer because this store has a lot of cool things, if people stay longer they will likely to buy more things.
Ikea lets people walk step by step as they want people to walk. Donki does something like that too, but not the same as Ikea. Donki design their place more small, they put things closer, but Ikea makes the space look very big.
- It makes people stay longer because they need to go to a lot of sections to finally go to the checkout counter.

Examples of sensory input.

For the samurai armor suit(武士盔甲服), this is the visual input. When I saw this samurai armor suit, I felt that it was very cool, and also expensive.
- That makes people feel pretty cool and also reminds them this is a Japan store, and lets people know that they have a lot of cool things.
For the oni mask(妖怪面具👺), this is also visual input. When I saw the oni mask, I felt it was cool and also a little bit scary, but it was very cool!!!
- The oni masks make people feel that it is really Japanese style. Also, it is interesting to see an oni mask in a store design.

Things with the spatial design that make you confused.

The toys that little kids play are beside the pet section, I don’t understand why.
The meat/frozen section is in the middle of the store, I feel it is a little bit strange. The two sections that are behind the meat/frozen section are all dry food.
- That might make people want to see what is in the refrigerator, and then when they see food they will want to buy.(?)