====== Spatial Design at Ikea ======
By: [[yuna-wu|Yuna]]

==== Interesting points about spacing in Ikea ====

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  - I think the spacing detail in this picture is the room's position. Ikea makes a big hallway that leads to different rooms. The rooms are open, it makes customs see very clearly which room is the style that they want and they can walk inside.
  - Every small room has their own kind of design, the kind of the style are all different, and it makes it really like a house. If the customs want to design their home like that, they might find the little things inside the rooms.

==== Interesting points about kinds of lighting in Ikea ====

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  - Different kinds of style will have different kinds of light. Ikea makes the lighting brighter when the scene is that the customs need to see clearly or need to work.
  - Ikea makes the lighting darker when the scene is the kind that needs to relax, like eating food. It gives customs a different feeling when they use different lights.

==== Interesting points about main colors and decorations ====

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  - In Ikea most of the colors are white and gray and some blue. White and gray make people feel simple, easy, and clean. The blue reminds them about Ikea, because blue is one of the colors that represent Ikea.
  - Sometimes they have some yellow and red colors that pop up. The main colors are very simple, and a color that is so bright will really easily catch people’s attention. Most of the time they use the yellow and red on the price to get people’s attention.

==== Interesting points about placement and grouping of items for sale in Ikea. ====

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  - Ikea put the pot and spoon used for cooking together with the plate for cutting vegetables because they are all kitchen utensils and are usually used when cooking. When people see those things, they will organize those things with cooking.
  - The shark doll wearing sunglasses lying on a beach chair looked very relaxed, and the restaurant behind. Ikea put these two together because they want people to organize that eating at this restaurant is very relaxed and happy.

==== Interesting points about kinds of products are placed in what (home) spaces. ====

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  - When I went to the kitchen section, I could see a lot of the things that are used to cook food, and the things that will be in the kitchen.
  - When I went to the bed section, there were a lot of sheets and duvet covers, and all of them were different colors. Also, there were a lot of pillows of different colors.

==== Interesting points about where the signs are placed, and what kind of signs ====

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  - I can only see this sign when I go down stairs, because it is trying to tell me where the restaurant is, and the exit.
  - I can only see the octopus sign at the checkout area, because it is trying to tell me that I can handle delivery, so then I don’t need to take a lot of things I buy in Ikea home by myself.

==== How Ikea tells people where to go ====

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  - There was a sign on the wall telling the customers to go down, also telling them what the things downstairs were.
  - Ikea will have a sign on the floor, and the arrow will point to the location of the restaurant/toilet.

==== How Ikea shows prices & special prices ====

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  - Ikea has a poster on the wall, telling the customers that this area’s prices only have 199, to let them want to come and buy the low prices.
  - Ikea has a poster hanging from the ceiling, and they will tell you that this is their lowest price for this product, and then try to let the customers buy the products.

==== How Ikea makes costumes stay longer ====

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  - Ikea made the restaurant in the middle inside the Ikea’s building. This is a way to let the customs stay longer, the customs see the food, and then they will sit down and eat at the restaurant.
  - Ikea has a lot of little rooms, this is a way to let them stay longer too. Because they have so many rooms, the customs need to spend a lot of time walking through each room.

==== How far can customers see in Ikea ====

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  - They can see walls and the place that turns to other sections.
  - They can only see their sections, and then the next thing they see is the way to turn to another section.

==== How Ikea used electronic devices and displays ====

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  - Ikea’s TV played the video about furniture(家具), like they talk about the tables that Ikea made.
  - Ikea’s TV played a video about picking colors, it is all about decoration houses.

==== How easy or hard is it to get to the place that the customers want to go ====

  - I actually can’t see the end, so I also don’t know where the section that I want to go is, so it is very hard for me to go.
  - The section that I want to go to might be very far, and I might feel tired to go to that section.

==== Interesting points about different kinds of input that are given to customers ====

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  - In every little room, it will have everything that a normal house will have, so it actually gives a lot of input to customers, like light, sofa, TV, table, etc.
  - Ikea gave us a lot of products and a big poster with the word " lowest price" written on it. It is trying to give the customers a feeling like those are cheap, they can buy it.